10 New Tips For Successfully Promoting Your Book On Talk Radio
For almost two decades, we’ve been telling you about the value of talk radio as a method for promoting your book to the masses. As one of the nation’s leading carriers of radio reveals around the country, we set up anywhere from 50 to 100 interviews week in and week out. As an outcome of our close working relationship with the media, we understand what works and exactly what does not. Due to the fact that we desire you to succeed with talk radio, here are ten brand-new “inside” tips to help you end up being the kind of visitor every host wishes to carry his/her program:
1. Be real. Present yourself the manner in which you truly are. Do not set up a false or manufactured front. If an audience views you to be fake, your message will fail. Be REAL. Be who you really are.
2. Be delicate about political views. If you are going over a controversial political problem, constantly try to acknowledge that the other side has some good points. Remember that radio audiences vary. By “exchanging,” you will win reliability points with your whole audience.
3. Acquaint yourself with the present news climate. Stay up to this day on present events and present yourself as the “professional” on your topic. Do not be caught unaware about a current or breaking news story that refers to your book. Projecting yourself as educated will assist to construct your integrity with listeners.
4. Tie-in a regional angle if at all possible. Whether you are talking to a radio reveal out of St. Louis, Detroit, or Sacramento, be sure to tie the city into what you are stating. For instance, if your book is about the economy or property, speak about the joblessness rate or property values because certain city. By localizing the message as much as possible, you draw your listening audience in even further, and more importantly, you keep them tuned in and interested in your message.
5. Do NOT use a mobile phone. Constantly ensure to use a secure landline for all your interviews. Cellular phone are unreliable for on-the-air interviews and you stand the possibility of getting cut off in the middle of your interview. Certainly, this is a significant animal peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and rate of his program screwed up. If your interview is interrupted due to cellular phone problems, do not expect them to put you back on the air or reschedule you.
6. Always remember to hit on your key points. Often you can get so involved the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to constantly remember your main focus and don’t get too off-topic.
7. Match your interview pace with that of the radio host. If the host is a “fast-talker,” pick up the speed. If the host’s design is sluggish and easy, do your best to adjust. By adapting to the host’s rhythm, you’ll develop a much better camaraderie with him. The positive relationship in between you and the host will keep routine listeners interested in your message.
8. Limit numbers and statistics during your interview. If you have a certain fact that you think uses really strongly to your message, utilize it and hammer it house. However be careful … if you throw too many numbers at the audience, you will lose their interest and they will tune out.
9. If you are in the dark about a concern, don’t phony it! If you aren’t acquainted with a problem the host raises or don’t know the answer to a question, don’t be afraid to confess. You will lose instant reliability by pretending to know something when you really do not. On the other hand, your credibility skyrockets when you are viewed by listeners as being sincere.
10. Try to give your interviews an intimate feel. Bear in mind that radio is an one-on-one medium. Talk with the host in a personal and conversational manner, and if there are callers, do the very same with them. This will help keep the audience interested and they’ll be most likely to connect to you.
Keep in mind– your intention for each interview is to enlighten the listening audience about your book and interest them in purchasing it.
If you wish to hear more about talk radio and how it can help you successfully promote your book, call me or my spouse Steve at 727-443-7115, ext. 208. Nothing beats a real-life discussion!
Call today– we’re looking forward to learning through you!
Marsha Friedman, President.